Nội dung khóa học "Public Relations, Marketing and Strategic Communication Diploma"
About this course

What will I learn?

This program will prepare you to work as a public relations practitioner in a corporate or not-for-profit environment. The courses will provide you with a broad foundation of PR and marketing-specific knowledge and skills with an emphasis on best practices, and current and emerging issues.


  • Identify, analyze and influence organizational objectives, communications strategies and key interest groups
  • Guide management on key business and policy decisions
  • Develop public relations strategies that create awareness and favourable perception, and/or promote your products and services and set measurable objectives from which to evaluate their effectiveness
  • Build collegial and cooperative relationships with a variety of public interest groups, internal and external clients, and the media
  • Design and implement a media relations strategy expanding your visibility in the community
  • Analyze consume buying patterns, employ marketing tools and research methodologies to determine environmental and competitive factors affecting products and services, and develop new products and/or services meriting consumer interest and increasing market share
  • Master public relations communications writing template including: a well-tooled press kit, news releases, annual reports, newsletters, brochure content, and personality profiles
  • Plan and direct the crisis and change management process
  • Coordinate and prepare material for internal and external promotional publications, including planning articles, editing copy, supervising print preparation, and distributing publications
  • Gain an understanding of digital communication technologies, their impact in traditional approaches to public relations and marketing, and how to adapt print-based collaterals for this new medium
  • Exercise sound financial decision-making and budgeting skills

Which department am I in?

The University of Winnipeg - Professional, Applied and Continuing Education

Study options

Full Time(13 months)

Tuition fees
CAD$18,900.00 (US$ 14,277) per year
Application deadline

Expected May 2020

Start date

Expected August 2020


The University of Winnipeg - Professional, Applied and Continuing Education

460 Portage Avenue,

2nd floor (Corner of Portage Ave. and Memorial Blv. - Buhler Centre),


Manitoba (MB),

R3C 0E8, Canada

Entry requirements

For international students

International students are required to hold a minimum of an undergraduate degree, a Higher National Diploma from Nigeria is an exception.

Other English Language requirements: A minimum overall academic IELTS band score of 6.5 and a minimum score of 6.0 for the writing and reading categories. A minimum TOEFL score of 550 with no less than 50 in each component (paper-based), or achieve a minimum score of 80 with no less than 19 in each component (internet-based). Applicants taking the English Language requirement from ELP must achieve a minimum of “B”.