Nội dung khóa học "Bachelor of Business Administration (B.B.A.) in Marketing"
About this course

What will I learn?

As part of the nationally recognized JMU College of Business, the marketing major prepares students to assume professional and leadership roles in the rapidly changing, technically-oriented and competitive world of marketing by helping students develop specialized skills in the management of customer relationships through the creation, communication and delivery of value to customers. The curriculum provides a solid foundation of the knowledge and skills needed to develop effective marketing efforts. The major offers a concentration in Professional Sales and an area of emphasis in Digital Marketing.

Students gain knowledge and experience through general education courses, the College of Business core curriculum, and the marketing major with various combinations of required and elective marketing courses. Marketing faculty and staff work with students in small classes and individually to help them build leadership and team skills. Strong connections are made between in-class study and the business world through experiential course projects, case studies, simulations, independent studies and internships.

Marketing students:

  • develop in-depth knowledge on how to identify, attract, and evaluate customers;
  • evaluate marketing alternatives and commit to a course of action, using financial, organizational, environmental and ethical criteria to guide decision-making;
  • learn and use information technology tools for customer research and strategic performance;
  • apply marketing skills, doing client-based projects, company internships, community service, and managing student organizations.

The marketing curriculum at JMU offers students the opportunity to choose a marketing special interest area to provide further focus within marketing studies. The special interest areas include Marketing Communications, Retailing, Sales and Business Marketing, Market Research and Analytics, and Marketing Information Systems. Students interested in pursuing a business major are encouraged to begin taking lower level business courses as early as possible.

Which department am I in?

College of Business

Study options

Full Time(120 credit hours)

Tuition fees
US$29,266.00 per year
Start date

13 January 2020, 31 August 2020


College of Business

Zane Showker Hall, MSC 0207,

421 Bluestone Dr.,



22807, United States

Entry requirements

For international students

Applicants must have official high school transcript.

English language proficiency: 81 Internet-based TOEFL, IELTS score of 6.5, Pearson PTE Academic score of 58.